After a 20 year marketing hiatus, the brand was looking to re-establish itself with consumers and trade as it approached a 200 year anniversary.
In the face of numerous cheaper competitors, we needed to provide a reason to invest in Armitage Shanks and make an emotional connection in a price sensitive market.
Armitage Shanks products come with a lifetime guarantee. I articulated this as ‘Made for Life’ which enabled for a warmer lifestyle approach whilst espousing a brand promise which justified the price.
The Expose Agency