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After a 20 year marketing hiatus, the brand was looking to re-establish itself with consumers and trade as it approached a 200 year anniversary.


In the face of numerous cheaper competitors, we needed to provide a reason to invest in Armitage Shanks and make an emotional connection in a price sensitive market.


Armitage Shanks products come with a lifetime guarantee. I articulated this as ‘Made for Life’ which enabled for a warmer lifestyle approach whilst espousing a brand promise which justified the price.


The Expose Agency

Trade show installation for the new branding