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As pension freedoms shook the market like no other regulatory reforms before, the UK’s largest insurer wanted to be the first port of call for confused and curious retirees.


Gain credibility in a chaotic sector by delivering confident messaging which went much deeper than product sell.


Writing for a content rich hub, ‘Live Happier’, I delivered blog posts, emails and articles on and around retirement. This lifestyle offering positioned Aviva as knowledgeable, understanding and empathetic on all things pension related. I also wrote an email campaign to IFAs putting a business spin on things to position Live Happier as an ideal selling tool to clients.

Andy’s contribution to the work we undertook was absolutely first rate and within a few days he had fully integrated himself into the team and was delivering high quality, engaging material with a quick turnaround

Rob Pell, Senior Marketing Manager Retirement Solutions, Aviva