Brief
Create a look and feel around the Belmond brand that retained the splendour of its Orient Express heritage, yet positioned it as a worthwhile indulgence.
Challenges
Whilst the Belmond experience is exceptional, the price was proving a stumbling block for many.
Work
By moving away from the notion that Belmond was an expensive indulgence and instead was an investment in a lifetime of memories, we simultaneously added value and emotional resonance.
Agency
The Expose Agency
