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Brief

Create a look and feel around the Belmond brand that retained the splendour of its Orient Express heritage, yet positioned it as a worthwhile indulgence.

Challenges

Whilst the Belmond experience is exceptional, the price was proving a stumbling block for many.

Work

By moving away from the notion that Belmond was an expensive indulgence and instead was an investment in a lifetime of memories, we simultaneously added value and emotional resonance.

Agency

The Expose Agency