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A wide range of key customer communications had evolved over the years, with various authors changing them in line with product developments. As a result, they had gradually drifted away from first direct’s distinctive signature tone-of-voice.


Re-work the copy so that it chimed with the brand guidelines and still delivered critical account messaging clearly and unequivocally.


Single-handedly revived over 500 separate pieces of work – including letters, brochures and emails – to be on-brand and on message.

Andy was extremely quick to absorb our brand’s specific guidelines and interpret the first direct language very well. Our expectation of the work he was to produce was very high and I’m very happy to say that he surpassed all expectations.

Anna Hirst, Marketing Communications Project Manager First Direct