Brief
A wide range of key customer communications had evolved over the years, with various authors changing them in line with product developments. As a result, they had gradually drifted away from first direct’s distinctive signature tone-of-voice.
Challenges
Re-work the copy so that it chimed with the brand guidelines and still delivered critical account messaging clearly and unequivocally.
Work
Single-handedly revived over 500 separate pieces of work – including letters, brochures and emails – to be on-brand and on message.
