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Brief

Help move the brand from mass market to premium by interpreting the new Me&John campaign effectively at point-of-sale.

Challenges

Distilling the essence of the new brand in a way that successfully maintained the up-market feel whilst delivering core retail messaging.

Work

Bold key word headlines supported by punchy product description got the message over loud and clear. On-brand mono imagery delivered a touch of glamour.

Agency

The Shopper Agency