Brief
Help move the brand from mass market to premium by interpreting the new Me&John campaign effectively at point-of-sale.
Challenges
Distilling the essence of the new brand in a way that successfully maintained the up-market feel whilst delivering core retail messaging.
Work
Bold key word headlines supported by punchy product description got the message over loud and clear. On-brand mono imagery delivered a touch of glamour.
Agency
The Shopper Agency
