Brief
Create content for legendary clothing company John Smedley which connected with their mixed demographic of ageing mods to young hipsters and smart professionals.
Challenges
Stay true to the authentic values of the brand and avoid any overt selling messages.
Work
We took a simple real-life approach built around ‘Me & John’ to illustrate the important role the brand played in customers’ lives alongside other important style indicators such as music
Agency
The Expose Agency
