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Brief

Ever lost your wallet? Then you know what a massive pain in the purse it can be. With Lasu, however, you get an immediate alert sent to your phone if you and your wallet become separated.

Challenges

Lasu consists of an uber-thin card which sits in your wallet and connects to an app on your phone using Bluetooth. When the two stray too far apart you get and alert. We had to make all this technology sound super-simple and easy to use.

Work

An accessible and user friendly site that broke the service down into digestible chunks. A comprehensive and calendar driven email CRM programme supported purchase at every stage.

Agency

In-house