The Mercedes GLE combines the muscle of an SUV with the agility of a sports coupé. We were tasked with communicating its dual nature in an instantly understandable and engaging way for the car’s UK dealership launch.
Communicating the qualities of a category defining car in a way that was engaging and educational.
After coming up with a raft of confident portmanteau style headlines, the agency then generated dynamic twin location backdrops which acted as eye-catching and intriguing installations for the launch.
The Shopper Agency