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The Mercedes GLE combines the muscle of an SUV with the agility of a sports coupé. We were tasked with communicating its dual nature in an instantly understandable and engaging way for the car’s UK dealership launch.


Communicating the qualities of a category defining car in a way that was engaging and educational.


After coming up with a raft of confident portmanteau style headlines, the agency then generated dynamic twin location backdrops which acted as eye-catching and intriguing installations for the launch.


The Shopper Agency