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Provide this exciting interior design business with a distinctive tone-of-voice which reflected their democratic approach to beautifying clients’ homes.


Come across as friendly, fun and approachable and yet convince visitors to the site about the company’s top-notch design pedigree.


The lexicon I used for the site enabled the brand to talk in a personal one-to-one way with clients, helping engage them in the design process at every stage and removing any uncertainties they had about employing an interior designer.