Brief
Cyber fraud is one of the fastest growing crimes in the UK right now. OwlDetect is a subscription service designed to spot when personal details have been compromised, alert the victim and provide an action plan to put things right.
Challenges
Position OwlDetect as a positive force and avoid scare-mongering to gain awareness amongst our audience.
Work
Copy struck a positive tone throughout and was supported by in-depth blogging which offered a useful resource for web users who wished to understand and avoid potential cyber threats.
Agency
In-house
